The following sections describe who is involved with Madness Against Malaria 2010:
Origin of Madness Against Malaria 2010
Lance Laifer came up with the idea for (March) Madness Against Malaria. He talked to Rob Mather. Rob brings to bear all the technology and infrastructure set up for World Swim Against Malaria.
Our cooperation means there is no more efficient way for Lance to raise funds, buy nets and see them installed over heads and beds.
100% of the money we receive will buy long-lasting insecticidal nets
and they will end up over heads and beds
and we will demonstrate that has happened.
From a legal perspective, Madness Against Malaria 2010 is an initiative of the Against
Malaria Foundation (AMF), a charity registered in the UK, US, Australia and a number
of other countries.
The Against Malaria Foundation
AMF launched and ran World Swim Against Malaria (WSM) on 3rd Dec 2005 in which more
than 250,000 people swam and fundraised. 100% of the US$1.3m raised purchased 270,000
long lasting insecticidal nets (LLINs) which are now being distributed to protect
540,000 (mainly) children from biting insects when they sleep at night.
The AMF is a charity registered in the UK and governed by the laws of England &
Wales. Our registered charity number is 1105319. We are also registered in
The Foundation was set up in August 2004 with the explicit aim of handling the money
raised through World Swim Against Malaria. Since then Against Malaria has launched a number of other initiatives and has developed a significant number of fundraising partnerships whereby groups raising funds for nets, often for their own distributions, raise funds through Against Malaria. We do not take a cut or a fee so 100% of the funds these groups raise buys nets for them.
As stated in the Articles of Association of the Foundation, the official document
describing our purpose, our aims are:
“…the relief of suffering from malaria by the provision of funds for the prevention
and/or treatment of malaria and the advancement of education in the subjects of
a) the problems and suffering caused by malaria and b) what can be done to alleviate
More specifically, 100% of the money we raise buys long-lasting insecticidal mosquito
nets (LLINs). Via distribution partnerships, these nets end up over heads and beds
and we demonstrate that has happened. See our approach.
Background to Against Malaria
Rob Mather lives in London. In June 2003 he saw a television programme about a two-year-old
girl called Terri who suffered 90% burns in a housefire. He was very moved by her
story and rounded up two friends to swim and raise some money for her trust fund.
What started as a three-person swim developed over the next seven weeks into 150
swims in 73 countries involving 10,000 people. 100% of the money raised went to
Terri's Trust Fund. 'Swim For Terri' took place on 6th Dec 2003. www.SwimForTerri.org
A few people asked 'What are we doing next year?' Rob's throwaway line was 'Get
a million people to swim...' and
World Swim Against Malaria was the result.